Our Story – Corporate Barter

Our Story

Corporate Barter empowers businesses to unlock hidden value, optimize cash flow, and accelerate growth through innovative, strategic, and trusted barter solutions.

Unlocking hidden value in every exchange.

The Beginning: Discovering Hidden Business Value

Corporate Barter Exchange, operated by Cconnect Direct Media LLP was born from a simple yet powerful insight: businesses often overlook the hidden value in their idle assets. What began as a niche consultancy has evolved into a full-fledged platform that connects companies across diverse sectors, enabling them to trade smarter and grow stronger.

Visionary Leadership Takes Shape

Guided by the vision of Mr. Rishee Anand, Director, and the strategic expertise of Mr. Sumiet Mehrra, Co-Director, our journey has been one of continuous innovation and purposeful expansion. With Mr. Kapil Bakshi as Head of Department, we have built a team committed to structuring barter deals that are transparent, compliant and mutually beneficial.

Delivering Measurable Value Through Barter

Over the years, we’ve helped brands transform surplus into opportunity—bartering inventory for media, services for sponsorships and more. Each exchange creates win-win outcomes, reducing cash outflows while fostering collaboration and trust among businesses.

Shaping the Next Era of Commerce

Our story is driven by a belief in smarter trade. By blending financial insight, media expertise, and technological innovation, Corporate Barter Exchange is redefining how modern commerce works. We are proud to be building a connected ecosystem where value is unlocked, partnerships thrive and trade finds new meaning.

Clients Share Their Success Stories.

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Working with CDM Group has been a highly professional and rewarding experience. Their team demonstrated exceptional responsiveness and a deep commitment to delivering quality service throughout our collaboration. We have found great value in their offerings and appreciate the seamless partnership they have maintained with us. You have always delivered what you committed to, meeting the agreed timelines for product delivery....

Mr. Ashish Aggarwal

CFO - HT MEDIA LTD

It was impressive to see the level of effort and involvement your team demonstrated in fulfilling the deal commitments. As an agency, you have truly set a benchmark for others. Your solution-driven approach made the entire experience seamless—it was a pleasure working with you.

Ms. A Kaveeta

AVP - LOKMAT

ht_logo_resized

Working with CDM Group has been a highly professional and rewarding experience. Their team demonstrated exceptional responsiveness and a deep commitment to delivering quality service throughout our collaboration. We have found great value in their offerings and appreciate the seamless partnership they have maintained with us. You have always delivered what you committed to, meeting the agreed timelines for product delivery....

Mr. Ashish Aggarwal

CFO - HT MEDIA LTD

It was impressive to see the level of effort and involvement your team demonstrated in fulfilling the deal commitments. As an agency, you have truly set a benchmark for others. Your solution-driven approach made the entire experience seamless—it was a pleasure working with you.

Ms. A Kaveeta

AVP - LOKMAT

Get To Know Us

Let's Cconnect

Copyright ©2025-26 All rights reserved. Cconnect Direct Media LLP

Get To Know Us

Let's Cconnect

Copyright ©2025-26 All rights reserved. Cconnect Direct Media LLP