Barter is perhaps the words oldest system of trade. In the barter system, goods and services are exchanged for other goods and services without any involvement of money. Corporate Barter involves exchanging goods or services that a company may have with media, services or products that they may equire in exchange.In essence, bartering involves the provision of one good or service by one party in return for another good or service from another party. Bartering is the most potent tool for companies to save / optimize cash and efficiently liquidate excess stocks & capacities. The new and improved Corporate Barter system is rising and growing exponentially, especially among corporate giants and for much more than just retail-oriented products. Many business establishments avail media,advertising,or more, in exchange for their needs and requirements.
Corporate Barter – The Trade Exchange plays an vital role in the record-keeping, arranging advertising / products / services on barter and sharing monthly statements to its clients. We earn our bread by charging a commission on each transaction when clients buy from us. It is estimated that over 350,000 businesses in the United States are involved in barter exchange activities. There are approximately 400 commercial and corporate barter companies serving all parts of the world and the % volume is as high as 40%. In India still the percentage of barter business is around 15 to 20%, so there is huge potential and its growth is destined. Most of the Retail, Corporate and MSME are exploring barters and finding ways to save the cash / cheque outflows.